Midwest · Production Custom · Est. 2026

Find the home you'll actually want to live in.

Send a lot address. I'll send back a price, a floor plan, and a finish spec — before you sign anything. No upgrades sold after contract, no surprise change orders.

Bring your lot → See active builds
Free negotiation training
negotiatorsondemand.com/MixMatch LIVE APP
🧰 Tool Deck 🔍 Listen For 🌼 Wheel 💰 Haggle
Free to start · no signup · works on your phone Practice free →
From the makers of Dan Cruz Homes — FBI-style negotiation drills, gamified
What's included: the price you see is the price you pay. Every finish, every fixture — no upgrade theater after contract.
Property Readiness Grader · Free to grade, any state

Selling your current home to build the new one? Know your score before you list.

A 6-part self-assessment — condition, location, showing access, marketing, terms, and pricing — the same scorecard I use with my own listing clients. Auto-calculating, takes 5 minutes, free to run in full. $10/mo unlocks the portal: save your property, share it with your agent, and get feedback directly from me.

Grade my property →
Licensed in Illinois · Chicago

Not building? I still sell and represent buyers.

I'm an asset manager who happens to hold a real estate license — every listing gets a data-driven pricing strategy, not a guess. If you're listing your current home or buying one that already exists, this is that service.

For sellers

A real CMA — active comps, sold comps, and the expired listings that show what overpricing costs. A price strategy with a reason behind it, not a number to make you feel good.

For buyers

Full representation on an existing home, including negotiation after inspection, appraisal gaps, and multiple-offer situations — the same tactics that show up in the MixMatch training app, applied to your deal.

Why not the 1% agent

An agent who discounts their own fee before the work even starts is telling you what they'll do when it's time to negotiate your money. That's the part that costs more than commission ever does.

Know someone else buying or selling? I'd rather earn the referral than compete for it — send them this page.

What we build

The spec is the spec.

No kitchen islands that don't sit right. No stair runs you can't carry a couch up. Everything is sized, sequenced, and finished to a single standard.

Footprint
3,000–8,000
square feet
Bedrooms
3 – 6
full suites
Lot
Standard
Chicago urban grid
Build cycle
9 – 14 mo
permit to keys
Style
Minimalist
quiet materials, large planes
Energy
ICF + ERV
tight envelope, fresh air
How a build runs

Production-builder process, single-builder finish.

Schedule pressure is the enemy of good homes. The discipline here is that every project follows the same four-step path — and that's why they finish on time.

01

Site & Program

Lot walk, code check, budget guardrails. 30 days. We say yes or no on the lot before you pay an architect.

02

Design & Permit

Floor plan locked to spec. Drawings to plan review in 60 days. No custom millwork theatre — only durable choices.

03

Build

One trade at a time, one floor a week. Subcontractors are paid by phase, not by draw — they finish faster.

04

Commissioning

ERV balance, HVAC commissioning, final punch list. White-glove walkthrough before keys hand over.

Active builds · Communities

Three homes on the boards right now.

Each one started as a lot walk. Each one will finish as a keys-handover, on a fixed date, at the price quoted at contract.

Render · Pre-build3,400 sqftWest Loop · Chicago
West Loop

Minimalist Loft

  • Footprint3,400 sqft · 4 bed / 3.5 bath
  • EnvelopeICF exterior · triple-pane glass
  • StatusPre-build · demo permits issued
Inquire on a similar build →
Render · Permitting1,200 sqftLincoln Park · Chicago
Lincoln Park

Adaptive Reuse — Coach House

  • Footprint1,200 sqft · 1 bed / 1.5 bath
  • TypeDetached garage → ADU
  • StatusPermitting · 6 weeks to break ground
Inquire on a similar build →
Render · Planning4,200 sqftPilsen · Chicago
Pilsen

Two-Flat Conversion

  • Footprint4,200 sqft · 6 bed / 4 bath
  • TypeMulti-unit minimalist
  • StatusPlanning · financing in place
Inquire on a similar build →
The 50-home plan

50 minimalist homes across the Midwest.

Three phases. Same spec, same process, same fixed price. Every home is a keys-handover on a fixed date — whether it's the first or the fiftieth.

Phase 1 · 2026–2027
7

Chicago Launch

Current active builds + immediate pipeline. Urban lots, infill, adaptive reuse. All within Cook County.

Phase 2 · 2027–2028
18

Midwest Corridor

Expansion into Indiana, Wisconsin, Iowa, Michigan. Partner brokerages in each state. Same spec, scaled production.

Phase 3 · 2028–2030
25

Full Midwest + Select Markets

Texas, Florida, Carolinas, Mountain West. Owned and operated brokerages. 50 homes total — the full vision.

Illinois7
Indiana5
Wisconsin5
Iowa4
Michigan4
Texas8
Florida6
Carolinas5
Mountain West4
EU (Bucharest)2

Bring the lot.

Drop your email and the lot address. We'll get on the phone within 24 hours and tell you whether the address is a yes or a no — including a base price range before you sign anything.

From the field

Market Notes.

What's actually happening in Chicago real estate, one negotiation tactic at a time, and the neighborhoods worth knowing — the same content that runs on TikTok, written down.

For Real Estate Professionals · Nationwide

Partner with an Illinois broker who draws inbound from a daily content engine.

I run a negotiation-training content platform (MixMatch, NOD News, books on Amazon) that pulls qualified buyers into the Chicago ecosystem. They come inbound through a daily content cadence and a 31-tool practice app — not paid ads. When those visitors ask about homes outside Illinois, I refer them to a licensed broker in their state. You service the lead, I receive a referral fee at close.

For licensed brokers and broker-owners only. We respond within one business day with the referral agreement and a sample of the inbound profile we're generating. Spouses and personal contacts (incl. EU) considered case-by-case — start with the application.

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